Last edited by Karr
Friday, August 7, 2020 | History

6 edition of Ethical Marketing (Basic Ethics in Action) found in the catalog.

Ethical Marketing (Basic Ethics in Action)

by Patrick Murphy

  • 205 Want to read
  • 21 Currently reading

Published by Prentice Hall .
Written in English


The Physical Object
Number of Pages288
ID Numbers
Open LibraryOL7338128M
ISBN 100131848143
ISBN 109780131848146

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Facebook's Ethical Problem. 09/25/ am ET. Mark Zuckerberg It’s been a tough week for Facebook Inc. as it capitulated to U.S. Congressional pressure and handed over details about 3, election ads it sold to Russian-linked entities. This book is divided into two parts. The first part is theoretical in which survey of main ethical terminology and the most important ethical systems are presented. The second part of this book focuses on applied ethics in which a few cases are analyzed from the position of normative ethics/5(28).

Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in .   Amazon, an online conglomerate with an expected valuation of $1 trillion and the largest marketplace on earth, has redefined how people shop. Its activity impacts employment, investment, and even inflation. Given the organization’s global reach, its stakeholders have widely differing interests.


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Ethical Marketing (Basic Ethics in Action) by Patrick Murphy Download PDF EPUB FB2

Ethical Marketing examines a range of issues that marketing managers face. The book begins with a discussion of relevant ethical concepts and theories.

Chapters are devoted to ethics in marketing research and target marketing, product issues, channels and pricing questions, advertising and marketing on the Internet, and selling/5(5).

A champion of ethics, he writes the ethical marketing blog on Brand Republic and has written for numerous publications, including the FT, Creative Review, Third Sector and Brand Strategy magazine. He also writes the ecoSuperMan Twitter.

He runs workshops and lectures around the world on creativity, Cited by: Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world.

A hallmark of this book is its international dimension along with high-profile case studies that represent situations in Cited by: 1.

Ethical Marketing. This book examines, discusses and provides guidance on ethical issues facing marketing practitioners.

It begins with an examination of the major ethical theories and applies them in a marketing context. This book accentuates the positive practices that business firms can employ to bring about more ethical marketing/5.

Ethical Marketing examines a range of issues that marketing managers face. The book begins with a discussion of relevant ethical concepts and theories. Chapters are devoted to ethics in marketing research and target marketing, product issues, channels and pricing questions, advertising and marketing on the Internet, and selling.

Kirk Davidson composed The Moral Dimension of Marketing: Essay on Business Ethics as a stimulus for readers to contemplate the moral dimensions of Marketing that affect many segments Ethical Marketing book society.

The book provokes thought, but does not give direct solutions for how to handle the Marketing dilemmas. But ethical marketing isn’t just about environmentalism, it’s far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers.

As a brand manager or producer, it’ll give you useful tools to help you understand your Key Ethical Values. Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on their relationship, and on how that joint perspective shapes brands, companies, business strategies, and the market itself.

In a contemporary environment of Author: Hagai Gringarten, Raúl Fernández-Calienes. Ethical Marketing and the New Consumer book. Read 2 reviews from the world's largest community for readers.

What was once just the desire of a few has no /5. Advertising Ethics is the ninth book in the series Basic Ethics in Action, edited by Michael Boylan, which is a major new undertaking by Prentice Hall covering several areas in applied ethics, including business ethics, environmental ethics, medical ethics, and social and political : Paperback.

Book Description: Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.

Publisher description: Ethical Marketing examines a range of issues that marketing managers face. The book begins with a discussion of relevant ethical concepts and theories. This text explores ethical issues facing marketing practitioners. It presents ethical theory in marketing context. Coverage includes advertising, product safety and targeting markets as well as marketing research, product counterfeiting, channels of distribution, selling practices and how to implement ethics into marketing organizations.

Part of the applied ethics series, Basic Ethics. This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions.

It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical. The book could be considered as a book on Marketing Ethics as it had chapters on commercial coercion, the limits of persuasion, fair pricing, and the ethics of bargaining.

Within the academic history of marketing, one of the first articles that appeared in the Journal of Marketing was an article by Phillips. Marketing ethics is not a topic I typically focus on, but I think it’s one worth talking about, especially for companies that need to connect with the Author: Mike Templeman.

ISBN: OCLC Number: Description: XXI, Seiten. Contents: 1. Ethical Reasoning and Marketing Decisions. Views of Marketing Ethics. ethical marketing Download ethical marketing or read online books in PDF, EPUB, Tuebl, and Mobi Format.

Click Download or Read Online button to get ethical marketing book now. This site is like a library, Use search box in the widget to get ebook that you want. Ethical Marketing Example #5: Farmer Direct Co-op.

Ever watch one of those food documentaries on Netflix about industrialized agriculture. If so, you’ll already know that farming is not only one of the hardest jobs in North America, but that it’s also one of the most unethical industries.

From corporate strong-arming of family owned farms. Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. A substantial introduction to the ethics of marketing, exploring the integral relations of marketing and morality Identifies and discusses a series of ethical tools and the marketing framework they constitute that are.

Additional Physical Format: Online version: Laczniak, Eugene R. Ethical marketing decisions. Boston: Allyn and Bacon, © (OCoLC) Document Type.

Book Review: Ethical Marketing Decisions: The Higher Road. Frederick W. Langrehr. Journal of Marketing 1, Download Citation. If you have the appropriate software installed, you can download article citation data to the citation manager of your choice.

Simply select your manager software from the list below and click on : Frederick W. Langrehr.This book examines, discusses and provides guidance on ethical issues facing marketing practitioners.

It begins with an examination of the major ethical theories and applies them in a marketing context. This book accentuates the positive practices that business firms can employ to bring about more ethical marketing. Coverage provides a thorough examination of marketing ethics .